Squeeze Page Essentials 22-March-2011
Squeeze pages, lead capture pages, and landing pages can be a boom for you business. A properly designed lead capture page is a big step to boosting the online marketing, building a marketing list and producting more revenue.
What is it? What is a landing page? A Squeeze Page? A Lead Capture Page?
All 3 are basically the same thing. This website is a squeeze page. We added this blog feature to the bottom of it to help with our Google Ranking.
A squeeze page is usually a one page website with one goal: To capture the contact information of each website visitor.
The best squeeze page designs make a big impact for a business. Learning “How To Squeeze Page” has jumped in significance for just about every online marketing campaign.
Below you can find some squeeze page design tips to help your business build a large marketing list:
1. Too Much Information Is a Mistake - Keep the message of your squeeze page focused on your goal. The goal is not to educate and have the visitor leave the website forever. The goal is to have the website visitor enter their contact information on your page. You can do the educating and selling later!
2. Only One Product/Service On A Page- Promote only one service or product on each squeeze page. If you have more than one product then simply set up another squeeze page. This will lead to better marketing results for each of your products.
3. Use Video!!! - Using a video squeeze page template like we have here WILL improve conversion rates. This is the percentage of website visitors who enter their information and become part of your marketing list. Keep the videos short. only 30 seconds to a few minutes is fine.
4. Call To Action – Do this inside the video. At the end of the video tell the website visitor to the opt-in form. It can also come from graphics, such as bold arrows, that direct the visitor to leave their contact information.
These are some of the squeeze page basics. Once you learn “How To Build A Squeeze Page” and how to market the page, it won’t be long before your online marketing explodes.
Comments (0)
|